Stewart’s Shops Make Your Own Sundae Celebrates 75 Years!

A kid enjoying a Make Your Own Sundae in a booth.

The Make Your Own celebration on 6/11 was sweet! Over 47,000 Make Your Own Sundaes were enjoyed.

In 1948, Philly Dake had a simple idea — let people make ice cream sundaes the way they want them. Stewart’s Shops’ customers loved this idea and the Make Your Own Sundae was born.

The notoriety of the Make Your Own Sundae grew with the help of TV programs like Stewart’s Western Sundae and as an early advertiser on shows like Hopalong Cassidy, Hawkeye, and Whirlybirds.  This flagship sundae remains a customer favorite to this day, stirring a fond nostalgia with so many.

What is a Make Your Own Sundae? A Make Your Own Sundae starts with the ice cream of choice from the cone counter. Customers can then choose as many or as few toppings as they prefer. Toppings include chocolate sauce, strawberry sauce, caramel sauce, marshmallow topping and pineapple topping. Then customers can finish it off with chocolate or rainbow sprinkles, mini M&Ms®, fun chips and don’t forget the nuts, whipped cream and the cherry on top!

Stewart’s Shops invites all our customers to join the 75th Make Your Own Sundae Anniversary celebration on Sunday, June 11th! Stop by your local shop for $1.75 Make Your Own Sundaes all day.

President of Stewart’s Shops, Gary Dake said, “My Aunt Philly truly left her mark on Stewart’s Shops. She believed that ice cream should be an experience and the Make Your Own Sundae is one of her many legacies.”

About Philly Dake-
As the executive vice president of Stewart’s Shops and a key leader for 50 years, Philly Dake has made many contributions to Stewart’s Shops. Philly Vanilla Ice Cream was named in her honor and  remains one of the most popular half gallon and pint flavors. A natural philanthropist, Philly Dake was always finding ways to give back. Her generosity and passion for the arts and education supported many nonprofits including SPAC and the YMCA.  In 1999, she created the Make Your Own College Scholarship Program to help the children of Stewart’s Partners with college costs. Since 1999, this program has awarded over $6 million to over 1,500 recipients.

Philly Dake the founder of Stewarts Make Your Own Sundae