It’s taller. It’s tastier. And it’s making a comeback.
Stewart’s Shops Corp. is teaming up with Adirondack Mountains’ craft brewer Paradox Brewery to bring back our Mountain Brew beer.
Five years after brewing its last batch, Mountain Brew is returning to Stewart’s Shops in February with a new recipe and a much taller 19.2-ounce can.
Stewart’s frequently changes up ice cream flavors in our shops and our biggest fans always get excited when we bring back one of their favorites. The decision to revive Mountain Brew is no different.
The old Mountain Brew recipe had some fans because of the taste. Some loved the value. Others didn’t love it for any reason.
“Mountain Brew is a great example of a fun nostalgic product and maybe the world could use a little more fun and nostalgia right now,” said Stewart’s Shops president Gary Dake.
By teaming up with Paradox, Stewart’s has found a way to bring back Mountain Brew with a good value and a bolder new recipe that already is winning the taste buds of some early samplers.
“The feedback so far has been phenomenal,” said Emily Close, marketing manager for Paradox. “Mountain Brew has a deep connection to the community and reimagining it has been a true labor of love.”
The partnership between Stewart’s and Paradox brings together two iconic New York brands each with a strong connection to the communities where we do business.
To celebrate this milestone, Paradox hosted an event at its brewery in North Hudson on January 22nd as the first batch of Stewart’s Mountain Brew was canned. Mountain Brew will be available in Stewart’s Shops by February 3rd, just in time for the big football game!
Stewart’s Shops, Fresh & Local