I scream, you scream, we all scream for…Siena Mint Madness!
In honor of Siena College and its NCAA Division I men’s and women’s basketball teams, Stewart’s Shops is changing the name of its popular Mint Cookie Crumble ice cream to Siena Mint Madness.
“Both Siena basketball and Stewart’s ice cream have many fans the Capital Region,” said Jason Rich, director of marketing and communications at Siena. “Teaming them up just makes sense.”
The flavor features mint ice cream swirled with chocolate cookie fudge. The name change will go into effect the first week of November and continue at least until next spring. It will be available in cones and hand-packed pints at all 135 shops in Albany, Schenectady, Rensselaer and Saratoga counties.
Susan Dake, president of the Stewart’s Foundation and a member of the Siena Board of Trustees, said, “Stewart’s Shops and Siena make a great team and we hope Siena Mint Madness will be a fan-favorite and lead the Saints to victory.”
It’s flavor time!